Hampshire County Council and the Isle of Wight Council jointly procured Experian to provide an area profile of their customers. The customer insight was used to help increase motivation to stop smoking for those within the target groups. This case study forms part of our demand management, Public health, resource.
Over the course of three months 500 "contacts" (i.e. smokers interested in quitting) were generated, resulting in 125 referrals to the smoking cessation service.